[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.souvisime.cz\/nastrahy-budovani-znacky-kterym-jsme-vsichni-naleteli\/#Article","mainEntityOfPage":"https:\/\/www.souvisime.cz\/nastrahy-budovani-znacky-kterym-jsme-vsichni-naleteli\/","headline":"N\u00e1strahy budov\u00e1n\u00ed zna\u010dky, kter\u00fdm jsme v\u0161ichni nalet\u011bli!","name":"N\u00e1strahy budov\u00e1n\u00ed zna\u010dky, kter\u00fdm jsme v\u0161ichni nalet\u011bli!","description":"Samoz\u0159ejm\u011b v\u0161ichni v\u00edme, \u017ee pokud za\u010d\u00edn\u00e1me podnikat, mus\u00edme m\u00edt nejprve \u0159\u00e1dn\u00fd pl\u00e1n, p\u0159id\u011blen\u00e9 identifika\u010dn\u00ed \u010d\u00edslo a nyn\u00ed i t\u0159eba nap\u0159\u00edklad tak\u00e9 z\u0159\u00edzenou elektronickou evidenci tr\u017eeb. Na po\u010d\u00e1tku si...","datePublished":"2025-02-28","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.souvisime.cz\/author\/#Person","name":"souvisime.cz\n","url":"https:\/\/www.souvisime.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/620bc4870d0855d65ab5c3d8503d9020?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/620bc4870d0855d65ab5c3d8503d9020?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"souvisime.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.souvisime.cz\/wp-content\/uploads\/img_a287887_w1752_t1498471152.jpg","url":"https:\/\/www.souvisime.cz\/wp-content\/uploads\/img_a287887_w1752_t1498471152.jpg","height":0,"width":0},"url":"https:\/\/www.souvisime.cz\/nastrahy-budovani-znacky-kterym-jsme-vsichni-naleteli\/","about":["Podnik\u00e1n\u00ed"],"wordCount":767,"articleBody":"\tSamoz\u0159ejm\u011b v\u0161ichni v\u00edme, \u017ee pokud za\u010d\u00edn\u00e1me podnikat, mus\u00edme m\u00edt nejprve \u0159\u00e1dn\u00fd pl\u00e1n, p\u0159id\u011blen\u00e9 identifika\u010dn\u00ed \u010d\u00edslo a nyn\u00ed i t\u0159eba nap\u0159\u00edklad tak\u00e9 z\u0159\u00edzenou elektronickou evidenci tr\u017eeb. Na po\u010d\u00e1tku si sv\u00e9 povinnosti spln\u00edme a \u010dek\u00e1me, \u017ee obratem za\u010dnou chodit objedn\u00e1vky. Tak\u00e9 o\u010dek\u00e1v\u00e1me, \u017ee se n\u00e1m klienti pohrnou do obchodu a budou vykupovat na\u0161e zbo\u017e\u00ed. Ale\u00a0 ono to tak nen\u00ed. A my se tomu div\u00edme! A nev\u00edme, co s\u00a0t\u00edm. V\u017edy\u0165 m\u00e1me fantastick\u00fd podnikatelsk\u00fd z\u00e1m\u011br! M\u00e1me skv\u011bl\u00fd produkt!\t\tV\u00fdborn\u00e9 n\u00e1stroje! M\u00e1me skv\u011bl\u00e9 lidi, kte\u0159\u00ed n\u00e1m se v\u0161\u00edm pom\u00e1haj\u00ed. Kde je tedy probl\u00e9m? T\u011bch probl\u00e9m\u016f na po\u010d\u00e1tku na\u0161\u00ed podnikatelsk\u00e9 kari\u00e9ry m\u016f\u017ee b\u00fdt n\u011bkolik. V\u00a0z\u00e1sad\u011b se jedn\u00e1 v\u017edy o to, \u017ee se o n\u00e1s nev\u00ed. Klienti, kter\u00e9 by mohli n\u00e1\u0161 produkt koupit \u010di na\u0161i slu\u017ebu vyu\u017e\u00edt, nemaj\u00ed tu\u0161en\u00ed, \u017ee ji m\u00e1me pr\u00e1v\u011b my. Tedy je t\u0159eba budovat vlastn\u00ed zna\u010dku. Ale jak?\t\u00a0\t1)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Reklama v\u00a0tisku\tJako zap\u00e1len\u00fd podnikatel si \u0159eknete, \u017ee do reklamy se investovat mus\u00ed a hned zaplat\u00edte reklamu v\u00a0m\u00edstn\u00edm tisku. Zaplat\u00edte n\u011bkolik tis\u00edc mo\u017en\u00e1 des\u00edtek tis\u00edc korun. Abyste nevypadali hloup\u011b, nebudete inzerovat formou klasick\u00e9ho obr\u00e1zku s\u00a0textem, ale d\u00e1te si tu pr\u00e1ci a za\u0159\u00edd\u00edte to tak, aby o V\u00e1s vy\u0161el rozhovor. Ani n\u011bkolik tis\u00edc korun v\u0161ak neza\u0159\u00edd\u00ed to, \u017ee se za\u010dne n\u011bco d\u00edt. Prakticky se nestane v\u016fbec nic.\t2)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Reklama na v\u00fdv\u011bsn\u00fdch m\u00edstech\tProto\u017ee jste ji\u017e pou\u010deni a st\u00e1le hodl\u00e1te do podnik\u00e1n\u00ed investovat, vrhnete se tedy na tvorbu plak\u00e1t\u016f, kter\u00e9 vylep\u00edte v\u0161ude po m\u011bst\u011b. Tedy, mysl\u00edte si, \u017ee v\u0161ude po m\u011bst\u011b v\u00e1\u0161 plak\u00e1t vis\u00ed. Nicm\u00e9n\u011b realita je jin\u00e1. I kdy\u017e jste si zaplatili vyv\u011b\u0161en\u00ed plak\u00e1t\u016f na pades\u00e1ti m\u00edstech v\u00a0mal\u00e9 obci, najdete plak\u00e1tek t\u0159eba pouze na jednom m\u00edst\u011b. A to je\u0161t\u011b mus\u00edte opravdu dob\u0159e hledat! Pr\u00e1v\u011b v\u00e1m p\u0159id\u011blili m\u00edsto, kter\u00e9 je naho\u0159e v\u00a0rohu na plo\u0161e ur\u010den\u00e9 k\u00a0v\u00fdlepu. Ji\u017e druh\u00fd den v\u00e1s z\u00a0\u010d\u00e1sti zakr\u00fdv\u00e1 kolega, kter\u00fd tak\u00e9 pot\u0159ebuje reklamu. A tak hled\u00e1te mo\u017enosti propagace d\u00e1l.\t3)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Reklama v\u00a0r\u00e1diu\tProto\u017ee si st\u00e1le uv\u011bdomujete nutnost vybudovat si jm\u00e9no a v\u00a0lidech vzbudit z\u00e1jem o va\u0161e slu\u017eby \u010di produkty, najdete si alternativu v\u00a0podob\u011b reklamy v\u00a0r\u00e1diu. Proto\u017ee nem\u00e1te dostatek pen\u011bz na klasick\u00e9 r\u00e1dio, spolehnete se na alternativn\u00ed internetov\u00e9 r\u00e1dio. To v\u00e1m nakonec, proto\u017ee ho z\u0159izuje stejn\u00fd zoufalec, jako jste vy, tak\u00e9 nepom\u016f\u017ee. Nato\u010d\u00ed v\u00e1m \u0161\u00edlenou reklamu, kterou stejn\u011b odsouhlas\u00edte. Douf\u00e1te, \u017ee na jej\u00ed hr\u016fze je pr\u00e1v\u011b to kouzlo, kter\u00e9 p\u0159inut\u00ed potenci\u00e1ln\u00ed klienty nav\u0161t\u00edvit v\u00e1\u0161 web a zakoupit n\u011bco m\u00e1lo z\u00a0p\u0159ipraven\u00e9ho zbo\u017e\u00ed. Proto\u017ee si d\u00e1te pr\u00e1ci a sna\u017e\u00edte se zastihnout reklamu v\u00a0\u00e9teru, zjist\u00edte po t\u00fddnu, \u017ee nulov\u00e9 objedn\u00e1vky rozhodn\u011b nejsou zp\u016fsobeny t\u00edm, \u017ee by se n\u011bkomu reklama nel\u00edbila. D\u016fvodem je, \u017ee ji nikdo pravd\u011bpodobn\u011b nesly\u0161el. Stejn\u011b jako vy. A p\u0159ich\u00e1z\u00ed moment, kdy dost\u00e1v\u00e1te rozum a za\u010d\u00edn\u00e1te ch\u00e1pat, co je tak t\u011b\u017ek\u00e9ho na podnik\u00e1n\u00ed. D\u00e1le hled\u00e1te nov\u00e9 cesty propagace va\u0161\u00ed zna\u010dky.\t\t4)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 S\u00ed\u0165ov\u00e1n\u00ed\tKdy\u017e si v\u0161echny tyto cesty projdete, p\u0159ijdete na to, \u017ee jedinou cestou, kter\u00e1 v\u00e1m opravdu p\u0159inese klienty, je takov\u00e1, \u017ee budete opravdu p\u0159\u00edmo lidem, se kter\u00fdmi jedn\u00e1te, va\u0161e slu\u017eby rozumn\u00fdm zp\u016fsobem prezentovat. T\u00edm doc\u00edl\u00edte toho, \u017ee slu\u017eby nejprve vyzkou\u0161\u00ed va\u0161i p\u0159\u00e1tel\u00e9 a pot\u00e9 tak\u00e9 jejich kamar\u00e1di. A pak se pov\u011bdom\u00ed a z\u00e1jem o va\u0161e slu\u017eby, pokud jsou opravdu kvalitn\u00ed, roz\u0161\u00ed\u0159\u00ed i k\u00a0dal\u0161\u00edm lidem, kter\u00e9 vy p\u0159\u00edmo nezn\u00e1te. V\u00a0tuto chv\u00edli teprve p\u0159ich\u00e1z\u00ed moment, ve kter\u00e9m se v\u00e1m vyplat\u00ed investovat do reklam v\u00a0tisku \u010di v\u00a0r\u00e1diu, proto\u017ee opravdu za\u010d\u00edn\u00e1te budovat zna\u010dku.                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"N\u00e1strahy budov\u00e1n\u00ed zna\u010dky, kter\u00fdm jsme v\u0161ichni nalet\u011bli!","item":"https:\/\/www.souvisime.cz\/nastrahy-budovani-znacky-kterym-jsme-vsichni-naleteli\/#breadcrumbitem"}]}]